Agency: By The Network + Founders | Client: Snapchat
In a freelance collaboration with the agency Founders Miami , I had the opportunity to work on the massive Open Your Snapchat brand campaign. The premise was simple – stop people in their tracks and show them Snapchat’s best-in-class AR technology. With a combination of digital and OOH placements, we met users where they were at with hyper-contextual prompts that could help them experience more of their surroundings. All they have to do is open their Snapchat.
For this project, my role was to write headlines to promote the different filters across multiple media platforms.
Chief Creative Officer: Checha Agost Carreño, Tanya De Poli
Creative Directors: Felipe Rostagnol, Martín Alfred
Art Director: Gastón Larroca
Copywriter: Matias Mobilia