Agency: Prego + Fuego Latam | Client: La Suprema - Maria Bonita
Maria Bonita is the classic - yet unexciting - vanilla cookie that has been enjoyed generation after generation but has lost appeal among young people compared to newer products. In this campaign, we digitally transformed the brand to reach new audiences through entertainment.
Creative Directors: Ignacio Franchini, Franco Falconi
Art Director: Franco Falconi
Copywriter: Matias Mobilia